Jung AF guest - ENGAGI NG TH E M EDI A SECRETARY OF THE AI...

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Unformatted text preview: ENGAGI NG TH E M EDI A SECRETARY OF THE AI R FORCE PUBLI C AFFAI RS M aj M ichelle Coghill Facilitator OBJECTI VE S I mpr ove your confidence level with the media Pr epar e you to effectively engage the media Help you develop and communicat e your message AGENDA REASONS TO ENGAGE THE MEDI A LANDSCAPE MESSAGE DEVELOPMENT THE I NTERVI EW REASONS TO ENGAGE I t is our obligation I t is our oppor tunity media We want owner ship of the issue TH E M EDI A LANDSCAPE Consider how your experience with the media may impact your perspective Whats your impr ession of the media? TH E M EDI A LANDSCAPE M edia Pr olifer ation Creates intense competition for market shares and need to fill air time and page space. Clutter Limits what media can use. Only the most salient messages and effective soundbites make it. Deadline Pr essur e Get it first mentality means reliance on shorter soundbites and simpler stories. Financial Pr essur es Fewer experienced reporters. Very limited research. The media landscape shapes news reporting and how you may be interviewed. TH E M EDI A LANDSCAPE M ulti-media jour nalism Most reporters now carry still and video camera + notepad Blogs Do we treat bloggers the same as traditional journalists? Social M edia Reaching our target audience in their domain New Media: Engagement Opportunities Any journalist who is ignoring new mediaisnt going to be employed it will be our lifeline.- Dan Ephron, Newsweek TH E M EDI A LANDSCAPE Digital and Social Media: Where to Find the Air Force Facebook Hap Arnold Air Force Week Twitter Air Force Public Affairs Agency Blogger U.S. Air Force Live airforcelive.dodlive.mil TH E M EDI A LANDSCAPE Data Mission Economics Milestones Reports Conflict Confrontation Damage Fear Struggle Threats H ow we H ow we think think H ow H ow r epor ter s r epor ter s think think TH E M EDI A LANDSCAPE Obvious Routine...
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Jung AF guest - ENGAGI NG TH E M EDI A SECRETARY OF THE AI...

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