Wengroff Lecture

Wengroff Lecture - Corporate PR: Old School, New Media, and...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Corporate PR: Old School, New Media, and What You Need to Know to Succeed in Today’s Market Jake Wengroff Global Director Corporate Communications April 20, 2010
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 Why do Companies Have a Corporate Communications Person? An individual, or team of individuals, is needed to provide information to and answer inquiries from the various audiences and stakeholders of an organization. Sounds general, but each company clearly defines the role of the communications function. Some roles include, but are not limited to Speaking to the media Working with shareholders Communicating with employees Providing support to marketing and sales professionals Messaging includes Company websites Non-company websites Social media Employee communications
Background image of page 2
What Were You Expected To Do 20 Years Ago? Type up a press release (perhaps on a typewriter) Print it out Make manual edits and correct them Send press release through PR Newswire or BusinessWire Fax to journalists in newsrooms Make copies to insert in “media kits” Call to follow up with journalists Wait for journalists to call back Set up interviews with your boss or client Wait for stories to run in the newspaper
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 11

Wengroff Lecture - Corporate PR: Old School, New Media, and...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online