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Exam 1 RVW - COM 3523 EXAM 1 REVIEW SPRING 2010 The exam...

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COM 3523 EXAM 1 REVIEW SPRING 2010 The exam will be true/false, multiple choice, and short answer (lists, descriptions, definitions). On short answer questions it is your responsibility to communicate to me what you know --the burden of proof is on you to answer the questions as thoroughly as possible using accurate terms . CH 1 & Course Intro According to Dr. Levitt, there are myths and realities about what PR entails. Be able to list what he feels PR is and what PR is not . Know that the primary function of PR is to build and maintain relationships, manage communication between an organization and the publics upon which its success or failure depends. o Know keywords from definitions of PR (see p. 5 - 7 and lecture notes). Be able to briefly describe the scope of PR -- ranging from micro to macro levels, with examples of the 3 layers presented in class. Be able to describe the PR process using both the RACE and ROPE acronyms. o What does each letter stand for? o What kind of research do we need to do? Be able to list and describe at least six components of PR (see list pp. 10-11 and lecture notes) -- please use proper terminology . o Be able to recognize examples provided that are more representative of issues management vs. crisis management vs. community relations -- note these samples below.
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