FINAL Module 5 Milestone Two Hiring Trends section s carter.docx

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Hiring Request FormSectionResponseHistorical Context:Please describe a few key events in the field of communication and how these events have impacted current business practices.This will help the vice president better understand the current state of your department.When we speak of the ever evolving communication, from oral todigitaltechnology,havegreatly influencedthe studyof communication that began the Eras of Communication, whichare the “Manuscript Era,” around 3500 BCE, marked the turn fromoral to written culture; The “Print Era” extended from 1450 to 1850and was marked by the invention of the printing press and the abilityto mass-produce written texts. This period gave way to the“Audiovisual Era,” which only lasted 140 years, from 1850 to 1990,and was marked by the invention of radio, telegraph, telephone, andtelevision. (A.Schmitz,) As mass communication evolved from amechanical process to electronic transmission, that paved the wayfor the digitized world that we are accustomed to today, a few keyevents that have impacted business practices are:1.In the 1940’s development of digital code made way for theinternet and that led to the development of the firstcomputers. 2.Microprocessors capable of reading and storing electronicsignals helped make computers much smaller thancompared to the room size versions of the past. 3.In the 1980’s the development of fiber-optic cables allowedfor the transmission of large amounts of information,including video and sound using lasers to create pulses oflight that led to digital age. These events influenced business practices in many ways, forinstance, the increase of the internet-based news lead to a majordecline in revenue and readers, causing several newspapersto downsize and consolidate to survive and give way to online-onlyformats and some newspaper publishers even had to file bankruptcy.(C. Self, E. Gaylord, T. Gaylord, 2009) Another, influence of theinternet and technological advances in printing the days of digitalmedia are here to stay; with that advancement having toorder marketing materials from mom and pop printers maybecome obsolete; digital online design and print companies, likeVista Print and Canva allows companies the opportunity to use theircreativity to design, edit, and print all marketing materials. Thedigital age of the internet lead to a major decrease insubscriptions of newspapers forcing them to step into the onlinesubscriptions for their readers, and now printers may be facing thesame feat, with competitive printing of a low cost, high-qualitymass-produced product.

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