MSOL_DECFORM_FillIn

MSOL_DECFORM_FillIn - M ARKSTRAT O NLINE D ECISION F ORM F IRM P ERIOD S ONITES BRAND MANAGEMENT Sonite Brands S S S S S Base R&D project P S P

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Unformatted text preview: M ARKSTRAT O NLINE D ECISION F ORM F IRM ___________________ P ERIOD ________ S ONITES - BRAND MANAGEMENT Sonite Brands S _ _ _ S _ _ _ S _ _ _ S _ _ _ S _ _ _ Base R&D project P S _ _ _ P S _ _ _ P S _ _ _ P S _ _ _ P S _ _ _ Production planning KU Inventory sold to trading co. KU Recommended retail price $ Advertising budget K$ Advertising research budget K$ Buffs % % % % % Targeted Singles % % % % % segments Professionals % % % % % in % High earners % % % % % Others % % % % % TOTAL 100% 100% 100% 100% 100% Perceptual objectives: Dimension 1 Semantic scales Value 1 (value: 1 to 7) Dimension 2 MDS (value: -20 to +20) Value 2 V ODITES - BRAND MANAGEMENT Vodite Brands V _ _ _ V _ _ _ V _ _ _ V _ _ _ V _ _ _ Base R&D project P V _ _ _ P V _ _ _ P V _ _ _ P V _ _ _ P V _ _ _ Production planning KU Inventory sold to trading co. KU Recommended retail price $ Advertising budget K$ Advertising research budget K$ Targeted Innovators % % % % % segments Early adopters % % % % % in % Followers % %...
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This note was uploaded on 01/14/2011 for the course MBA 123 taught by Professor Barlow during the Spring '10 term at Ill. Chicago.

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MSOL_DECFORM_FillIn - M ARKSTRAT O NLINE D ECISION F ORM F IRM P ERIOD S ONITES BRAND MANAGEMENT Sonite Brands S S S S S Base R&D project P S P

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