AD Msg Strategy - ADPR3110 Griffith Headlines,andslogans,andnames,Ohmy 1 , NissanLeaf a Leading..Afordable.Familycar b BuyGreen c BeGreener 2

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ADPR 3110  Griffith Headlines, and slogans, and names, Oh my! 1. Using your group’s revised creative brief, come up with a slogan for the  Nissan Leaf. a. Leading.Environmentally friendly.Afordable.Family car b. Buy Green c. Be Greener 2. You are branding a new perfume.  The scent can be anything you’d like to  make it (please describe it for me), and it is being marketed to women  ages 35-44.  Name the perfume.  Then create a concept for a print ad that  will include an image, headline, and any mandatories.  You may describe  the image or attach it to your page when you hand in your assignment, so  you’ll give me your image and your headline as well as the name of the  perfume. The headline you include may also work as a slogan for the  brand. a. Scent smell: Richer/more romanctic. Slightly fruity undertones.  Subtle but you can definitely notice. Not something that overpowers 
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This note was uploaded on 01/17/2011 for the course ADPR 3110 taught by Professor Griffith during the Fall '10 term at University of Georgia Athens.

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AD Msg Strategy - ADPR3110 Griffith Headlines,andslogans,andnames,Ohmy 1 , NissanLeaf a Leading..Afordable.Familycar b BuyGreen c BeGreener 2

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