Final Project kickAD

Final Project kickAD - BrandMantra...

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kick AD   Communications invent. design. mold. brand. Brand Mantra The roar of Sanford Stadium. The passion of the University. The thrill of the  Bulldawg Nation. Athens, Georgia is an electrifying town on any given day of any  given year. Whether you’re passing North Campus’ rolling green parks or  exploring downtown’s captivating hotspots, the exhilaration of Athens floods into  the University of Georgia and its elite studies, forever shaping it as the invigorated  university of the South. KickAD Communications, the student-run advertising agency of the University of  Georgia, invents, designs, molds, and brands. We take local businesses and  amplify their strengths by using our own.  We are a competitive and innovative  team of advertising students eager to publicize and specialize. We strive for the  unfamiliar and the unexpected. We meet our deadlines, objectives, and  expectations. We Kick Ad. Colors Used:  Pantone DS85-1C (red color), Pantone 431 C- Solid Coated (dark  grey), White
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Brand Strategy Guerrilla Marketing Plan We plan on doing a 4-day guerrilla campaign. It will be our ‘KickAD Campaign.’ It  will kick off on a Monday and end on Thursday, leading up to our big revealing of  KickAD Communications and informational meeting on that Thursday night. Here is how our campaign will play out: Day 1- Monday Grady Banner The all glass side of the Grady building; we will hang a huge banner/individual 
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Final Project kickAD - BrandMantra...

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