jetBlue Presentation

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jetBlue Presentation Presented By: Jennifer Johnson JulieBurke Katelyn Fish Kayla Schmandt
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Marketing and Advertising Goals For the 2011  calendar year,  management’s goal  is to increase  vacation travel by  five percent  compared to the  2010 calendar year.  To position jetBlue as the best  airline in comparison to its  competitors.  To show the consumer why  jetBlue is the best airline choice  financially and economically.  Increase awareness of jetBlue’s  economic benefits, high comfort  quality and customer  consideration and satisfaction.  Raise awareness of jetBlue's seat  guarantees, environmentally  friendly services, and  punctuality when it comes to  flight departure and arrivals.  Create a strong advertising  campaign that highlights  jetBlue's strengths and leaves  room for opportunities to grow.
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SWOT Analysis Strengths: Customer service Talented employees #1 U.S. Domestic  Airline  Legroom and live T.V. Most Eco-Friendly  Airline  Low cost First checked bag is free Flies to key vacation  destinations Weaknesses: New airline Only flies to 11 states,  main competition flies  to 35 states Aircraft problems in  2005 Recent negative media  publicity
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SWOT Analysis Cont.
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