Marketing Power Point Class Info

Marketing Power Point Class Info - Welcome to Principles of...

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Welcome to Principles of Marketing Saint Leo Fall 2010
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Agenda Introductions Syllabus and Assignments Class Format and Philosophy Marketing Basics Cases
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What is Marketing? Marketing The process of creating, pricing, distributing, and promoting goods, services, and ideas to facilitate satisfying exchange relationships with customers and other stakeholders in a dynamic environment Stakeholders Those constituents who have a “stake,” or claim, in some aspect of a company’s products, operations, markets, industry, and outcomes; these include customers, employees, investors and shareholders, suppliers, governments, communities, and others
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A Practitioner's View The art and science of persuading the consumer to buy your product rather than the other guy’s… and be happy they did
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Some Basic Stuff 5 Ps of Marketing Integrated Marketing Communications Some Basic Terminology The Marketing Environment
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Ten Ideas About Marketing Ten ideas that may influence the way you view marketing and how marketing plans are developed
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1. Free markets work What do we mean by a free market? Sellers and buyers decide what to sell, buy and at what price Minimal governmental controls Consumers have the final word
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2. For every action there is a reaction If one part of the marketing environment is changed …it is likely that something else will change Law of unintended consequences Corn for bio-fuels
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3. There is no such thing as a free lunch Everything must be paid for Current stimulus BOGO at your grocery If you give things away in your marketing plan…you better figure out how to pay for them If you invest in marketing activities there needs to be a payback this is not necessarily revenue
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4. Business does not operate in a vacuum http://www.learnmarketing.net/pestmarketingsmall.jpg
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Forces influencing marketing environment Competition Economic Socio-cultural Technology Government Customer
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Competitors What is a competitor? Direct Indirect Universal $7 haircuts What is a monopoly?
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Economic What has changed in the last year? How has it impacted business? Families The global economy Why is credit so important? Federal reserve
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Government What impact does government have on the business/marketing environment Regulation Banking – Federal Reserve Loans Customer Anti-trust
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Technology New products New markets Internet New problems data security
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Socio Cultural In the U.S. Baby boomers
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Marketing Power Point Class Info - Welcome to Principles of...

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