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Unformatted text preview: o Persona- Within the text, leads voice to tone or ad, real or imaginary spokesperson Communication: Message Dimensions o Autobiography- I tell a story, directly addresses viewer o Narrative- Third person, off-camera narrator o Drama- Characters act in front of imagined audience, creates a scene (print ads) Feedback and Interactivity o Redeemed coupons, phone inquiries, visits to web site, survey responses, increased sales, visits to a store o Lets sender know if message received, understood o Sender can tell when communication breaks down...
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- Winter '10