- Writing in Business
In business, where communication needs to be as clear as it is convincing, mastering the
principles of effective, efficient writing is essential. GEB 3213 – Writing in Business is designed
to teach business students the fundamental written communication skills that will allow them to
express their ideas effectively and efficiently, preparing them for the demands of the business
workplace. This course focuses on three areas central to professional writing in business:
knowledge of the types of writing central to business communication, mastery of the techniques
for persuasive argumentation, and understanding of the fundamentals of writing clearly,
specifically, and concisely.
The workplace-based writing assignments in this course ensure that students learn professional
communication principles within different organizational contexts as they work on assignments,
cases, and projects drawn from everyday business situations. The course emphasizes both internal
and external communication, as well as how to select style, formats, and approaches appropriately
according to context and audience. Assignments include e-mails, memos, letters, resumes, and
individual documents, as well as team-written reports.
GEB 3213 is a three-credit course, and students will attend one lecture and two
workshops every week in the following format:
Students attend one live lecture per week on the fundamentals of business writing and
stylistic principles. Lectures are held in TUR L007 on Mondays during period 10.
In addition, students will participate in two writing-intensive workshops each week that
teach effective writing principles and strategies. During workshops, students analyze
assigned readings, complete in-class writing and other exercises, critique sample
documents and classmates’ writing, and make presentations.
We have selected
, by Flatley and Rentz, as our primary text. This is a
concise and reader-friendly business textbook.
Students will analyze real-world scenarios to determine how a written document serves its
purpose in the workplace, discover the role of document design in information processing, and
learn how to respond efficiently to clients’ and colleagues’ needs. The assignments, focused on
both general and specialist audiences, also provide practice in such essential career skills as