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104 Mid-Term Assessment104LON Foundations of Organisational BehaviourMr David BabarindeJoakim Hamnstedt71945281
Table of ContentsEXECUTIVE SUMMARY3INTRODUCTION4BUSINESS PHILOSOPHY AND MANAGEMENT STYLE4MODERN VS. POST-MODERN AND RECOMMENDATIONS6CONCLUSION6REFERENCES72
Executive SummaryThis report outlines the management style of Sir Richard Branson and the Virgin Group and how it impacts its employees and contributes to the company’s success. This report compares and evaluates Branson’s management style to different modern and post-modern styles, as well as assessing it based on its applicability to the motivational factors contributing to employee satisfaction. By contrasting the management style to that of the Laissez-Faire approach and the democratic leadership style it’s clear that Branson utilizes a mix of both with the Laissez-Faire contributing through the flexibility of the work environment and the democratic leadership style by involving the employees in decision-making process. This enables Virgin to be agile and adaptable to a diverse set of industries and markets. The style caters more towards the consideration behavior than that of initiating structure behavior with emphasize on friendly and open work climate. The work environment, based on Maslow’s and Herzberg’s theories, fulfills the requisites for high overall employee satisfaction. Based on the analysis Richard Branson’s style is effective and does not need altering at this time. This report mainly relies on qualitative evidence and does not necessarily consider the quantitative evidence of Richard Branson’s success. 3
IntroductionWhen building a firm, in order to become a successful leader, one must appreciate that there is no one-way to do it, but a combinations of different elements that must be suitable in your industry/market. With the use of past experiences and an open-minded view of the market Richard Branson founder of Virgin Group, have created a strong empire of companies that are active in a vast amount of industries. The main idea behind Richard Branson’s management style is to provide his companies’ employees with the freedom that he was fortunate enough to experience when building his brand. By allowing employees to approach their tasks, as they seem fit, have made the company very flexible, which is one of the main reasons behind its success. The mindset that Richard Branson is a key component when building a firm that seeks to be flexible and operate across industries and different markets. By utilizing past experiences one can learn but its also crucial to understand that no task necessarily has the same solution as another and it is thus vital to maintain an open-mindedness in order to successfully adapt.