Chapter 05 - Chapter 5Developing a Global Vision TRUE/FALSE...

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Chapter 5—Developing a Global Vision TRUE/FALSE 1. Having a global vision means management recognizes and reacts to international marketing opportun- ities, is aware of threats from foreign competitors in all markets. ANS: T PTS: 1 REF: 53 OBJ: 05-1 TYPE: Def TOP: 2. Global trade has reached about $11 trillion a year. ANS: T PTS: 1 REF: 53 OBJ: 05-1 TYPE: Comp TOP: 3. About 85 percent of U.S. companies export their products to other countries on a regular basis. ANS: F About 85 percent of all U.S. exports of manufactured goods are shipped by less than 10 percent of all manufacturing businesses. PTS: 1 REF: 54 OBJ: 05-1 TYPE: Comp TOP: 4. Multinational companies typically begin the development of their global business with direct invest- ment and continue using this strategy throughout the company's life span. ANS: F Multinational companies typically go through at least three stages in the development of their global business. High-tech businesses typically have four stages of development. PTS: 1 REF: 55 OBJ: 05-2 TYPE: Comp TOP: 5. Global marketing standardization assumes markets throughout the world are becoming more alike. ANS: T PTS: 1 REF: 57 OBJ: 05-2 TYPE: Def TOP: 6. The same environmental factors that operate in the domestic market also exist internationally. These factors (culture, economic development, political and legal structure, demographics, and natural re- sources) should be examined regardless of the country. ANS: T PTS: 1 REF: 57 OBJ: 05-3 TYPE: Comp TOP: 7. Even if all parties to a global business transaction are fluent in a common language, other cultural factors could interfere with the communication process. ANS: T PTS: 1 REF: 58 OBJ: 05-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model International Perspective
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8. While some countries have elements of both capitalism and socialism, most nations are at one political extreme or the other. ANS: F Rarely will a political environment be at one extreme or the other. Rather, elements of many systems are often present. PTS: 1 REF: 59 OBJ: 05-3 TYPE: Comp TOP: 9. According to research done by the World Bank, countries with the greatest amount of business regula- tion foster the strongest economies. ANS: F Those with the least amount of business regulation foster the strongest economies.
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This note was uploaded on 01/18/2011 for the course FIN 3604 taught by Professor Patterson during the Spring '10 term at University of South Florida - Tampa.

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Chapter 05 - Chapter 5Developing a Global Vision TRUE/FALSE...

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