LAB 6- IPR.pptx - Protection of Intellectual Property Rights HOW TO DETERMINE WEALTH OF A NATION 100 years back Wealth of the Country and individual

LAB 6- IPR.pptx - Protection of Intellectual Property...

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Protection of Intellectual Property Rights
HOW TO DETERMINE WEALTH OF A NATION? 100 years back Wealth of the Country and individual possesses – tangibles Today Primary focus of property is now shifted from tangibles to intangibles Intangibles** Certain things we can't see Important driver of service and product more valuable than anything More than USD 57 trillion in 2018
Intellectu al Property Trademark s Patents Copyrigh t Geographic al Indications Designs Trade secrets & know how Biodiversit y and Plant Varieties Protection Various Forms of IPR Property  Right INTELLECT – PROPERTY – RIGHT Idea  Quality + Identity  TRADEMARK Idea  Invention  PATENT Idea  Expression  COPYRIGHT Idea  Appearance  DESIGN Idea  Keep Confidential No Disclosure
IP AND BUSINESS OBJECTIVES Why IP is important for business?
IP EARNINGS Example : Ring-pull cans . The inventor licensed the system to Coca-Cola at 1/10 of a penny per can. During the period of validity of the patent the inventor obtained GBP 148,000 pounds a day on royalties. Source: Prof. Gaurav Sharma 2012 & m/cb/16/ef/e6595f3529ce87/US3349949.pdf
IS ‘IP’ A NEW CONCEPT? The earliest known English patent for invention was granted by Henry VI to John of Utynam in 1449. The patent gave John a 20-year monopoly for a method of making stained glass, required for the windows of Eton College.
MYTH OR REALITY? Folklore- Shah Jahan chopped off the hands of his craftsmen. Is this cruel way to protect his IP?! Source:
IP-ALL AROUND US Every product or service- in our daily lives Result of long chain of innovations Electric Lights- Patent by Edison Ball Point Pen- Ladislao Biro Plastic-Baekeland Microprocessors- Intel Phone
SIGNIFICANCE OF INTELLECTUAL PROPERTY Source: Prof. Gaurav Sharma, 2013
SUCCESS OF SMARTPHONE INDUSTRY Based on their intangibles US is the biggest destination for smartphone patent filings Upto 35% all patents filed worldwide since 1990 Related to smartphones Designs, Trade Mark and Copyright
HOW IP REVOLUTION BEGAN IN US? Early 1990s IBM struggling and lost up to $15 billion Vast patent portfolio It began licensing its IP assets for royalty Which helps in reviving from financial crisis Other companies Xerox, Dell, Dow Chemicals etc. IP management now becomes core competence
IP AND BUSINESS Does registration mandatory to protect IP? How does IP affect your Business? Shield and Sword Kodak v Polaroid Case Fonar Corpn v GE Company
POLAROID V. EASTMAN KODAK

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