Ozhouse Clean- Business Plan.docx - Ozhouse Clean Business...

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Ozhouse Clean Business Plan 2020 - 2021
This document is Business Plan Template. It is part of the supporting resources for Assessment Task 2 of BSBMGT617. Executive Summary Ozhouse Clean is based in Melbourne and offers professional, residential cleaning services, including regular home cleans, as well as spring cleans. The company was established in 2005 and is a family business established and operated by James and Nancy Anderson. James and Nancy are the Directors of the company. Their daughters, Amanda and Sarah, are also employed by the company. Amanda is the Operations Manager and Sarah is the Administration Manager. Mission Vision Ozhouse are constantly working to establish ourselves as the most respected and sought after contract cleaning and facilities support service in Melbourne. Also to provide the customer with all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers. Our values are: Respect : taking time to understand and value each person and respecting their choices. Responsibility : acting with integrity towards our staff, our customers, the community and the environment. Caring : a duty of care for our staff, customers and the environment. Excellence : to always look to provide the best quality experience with regards to our cleaning and our customer service. Integrity : to act with honesty, openness and do what we say we will do. Innovation : to be industry leaders. Strategic Objectives Ozhouse key objectives which are fundamental to our business in delivering world-class cleaning and customer service, are as follows: Provide our customers with a professional and friendly service. To increase the number of clients by 20% in the first year of introducing commercial cleaning services and 10% thereafter. Meet or exceed the expectations of customers. Implement best practice in cleaning operations, including environmentally sustainable practices. Issue Date:04/09/19 2
This document is Business Plan Template. It is part of the supporting resources for Assessment Task 2 of BSBMGT617. Market Analysis The company sees its point of difference from competitors as being a small family business with a focus on quality and happy and content staff and customers. The management team understands this point of difference may need to change as the business grows. There may a need for more management staff to be employed, for example, while Sarah manages marketing, she is not skilled in this area and is very busy with the administration side of the business. A skilled marketing officer may be needed. Ozhouse Clean will target the upper end of the house cleaning market. It would appear, at least if you opened the yellow pages, that there is not a need for another house cleaning service. Make no mistake, however, there is a need for a quality, honest service. Currently, target customers are located in the greater Melbourne area. Target customers are people who want a professional, trustworthy and immaculate cleaning service. Pricing reflects that of competitors.

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