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Unformatted text preview: select, analyze the nature of competition in the industry, the general life cycle stage of the product for the market area you want to operate in, and key success factors for operating in this industry. Marketing concept: Description of the product/service or product line. Description of the target market (use supporting demographics), the pricing concept, the promotional positioning, and the marketing channels. Provide rationale as to how the pricing, promotional, and marketing channel concepts fit the target market. Human resources: Number and description of personnel needed including realistic required education and skill. References: Support your competitor analysis and marketing concept with at least 5 references related to your product category or the market area/conditions for your product....
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- Spring '09