Business Proposal - select, analyze the nature of...

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Review the individual Business Proposal report due in Week 9. The major written assignment for this class is a 7-8 page business proposal. The context of the situation is that you are proposing a new business venture. This could be a small business start-up or a joint venture. A general outline is the Business Proposal outlined on p. 33 in the textbook. The report format and items to address are as follows: Business description. The basic category of product/service, mission/purpose of the business, general market area (local/regional/ national/global), and basic organizational design (form of ownership and basic structure, with supporting rationale). Industry and Market Analysis: An analysis of the industry including the growth rate of the industry and number of new entrants into this field. Determine the realistic size of the potential market. Competitive analysis: Analyze the industry for the type of product you
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Unformatted text preview: select, analyze the nature of competition in the industry, the general life cycle stage of the product for the market area you want to operate in, and key success factors for operating in this industry. Marketing concept: Description of the product/service or product line. Description of the target market (use supporting demographics), the pricing concept, the promotional positioning, and the marketing channels. Provide rationale as to how the pricing, promotional, and marketing channel concepts fit the target market. Human resources: Number and description of personnel needed including realistic required education and skill. References: Support your competitor analysis and marketing concept with at least 5 references related to your product category or the market area/conditions for your product....
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