BUS303_W8_Market_Intl-s - Week: 8 Ethics in International...

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Week: 8 Ethics in International Business  Ethics in Marketing  BUS 303-Business, Society and Ethics
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Things to do Lecture on ethics in international business and marketing  / advertising Some words about the exam
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Readings 2.7 Morality in international contexts Velasquez - Chapter 6: The Ethics of Consumer  Production and Marketing. Pages 259 – 291
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Things we talk about International contexts Continue from the previous week Product safety and manufacturers’ role Are businesses in social contract? Information sharing and consumer protection Ethics of advertising
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Ethical Issues in IB When different cultures meet, different moral frameworks  interact Gift giving in Japan vs our notion of Bribary Child labour in Pakistan vs need for income Gender issues in the Persian Gulf ve our notion of  gender equality The business person must discriminate between  competing values 2 forces are impacting global trade
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Force One: Jihad vs. McWorld Jihad Increasing retribalization of large sections of the world McWorld Increasing cultural and even moral homogenization of  the world through the forces of globalization Internet, Television, Music McDonalds, Starbucks, Walmart, Mercedes Benz
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Force Two: The Lexus and the Olive Tree The Lexus The power of our technological future and the drive  for modernization The Olive Tree The importance of our sense of identity, geography,  ethnicity and the past
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These Forces… Great tension exists between these two forces (Jihad vs  McWorld and Lexus vs Olive Tree)  Both forces must be acknowledged and respected in  order for the world and business to move forward  successfully
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Progress vs. Tradition Progress Technology Economic wealth and prosperity Globalization; internet, media, advertising, trade Tradition Cultural Religious Linguistic
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Ethical Relativism Revisited Ethical Relativism No culture’s ethics are better than any other culture’s;  thus there are no international rights and wrongs. “When in Rome…” If an activity is considered acceptable with the culture  in which it is undertaken, it is acceptable regardless of  its ethical implications in any other culture.
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Ethical Absolutism There is a single set of truths that can be expressed  with one set of concepts Calls for exactly the same ethical behavior around the  world Clashes with the belief that different cultures and  cultural traditions must be respected Disregards differences in conceptual development  across cultures; rights, individualism, loyalty, etc. Disregards “context” in defining ethical solutions
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This note was uploaded on 01/18/2011 for the course BUS 303 taught by Professor Dr.velmet during the Spring '08 term at The University of British Columbia.

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BUS303_W8_Market_Intl-s - Week: 8 Ethics in International...

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