Topic talk notes - Place(ex Taco bell staying open late...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Topic talk notes *A good RFP should: -accentuate the positives for the vendor -be descriptive -enable vendors to differentiate themselves -discuss in detail timelines, transition, periods. Touch points : Are ways that companies keep their customers informed through email, mail, ect. Extrinsi c rewards Includes this as pay, financial incentives, recognition, and promotion. Email etiquette Jokes and cartoons are the #1 spam. 75% of active web users in are connected at home with broadband. Etiquette- is a code that governs the exp. Of social behavior B2B Retailers Institutions Exhibit 2.8 in pg 58 Utility’s Form all the attributes of product or service Possession price (ex. Gas) Time
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Place (ex. Taco bell staying open late) Place Place Note- promotion is only a communication media for all the utilitys. Value proposition is about acquiring new customers, retention of the customers, and profitability. The only two ways to make profit is to cut costs or increase sales. Chp 2 Slotting allowance- fees for the privilege of having the retailer set up a new item on the floor in prime spots on shelves. Drive demand- needs are derived from the firm’s customers’ demand for the goods or service or services it produces or markets. Good for b2b buying (ex staying healthy in airports) Monday due the seller worksheet on blackboard....
View Full Document

This note was uploaded on 01/18/2011 for the course BUS 201 taught by Professor Marybethwhite during the Spring '08 term at University of South Florida.

Page1 / 2

Topic talk notes - Place(ex Taco bell staying open late...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online