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Unformatted text preview: Place (ex. Taco bell staying open late) Place Place Note- promotion is only a communication media for all the utilitys. Value proposition is about acquiring new customers, retention of the customers, and profitability. The only two ways to make profit is to cut costs or increase sales. Chp 2 Slotting allowance- fees for the privilege of having the retailer set up a new item on the floor in prime spots on shelves. Drive demand- needs are derived from the firms customers demand for the goods or service or services it produces or markets. Good for b2b buying (ex staying healthy in airports) Monday due the seller worksheet on blackboard....
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- Spring '08
- Financial Accounting