Fun fiel exercise #1 - ITEM #1 In the commercial that I...

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ITEM #1 In the commercial that I picked, it was clearly advertising Diet Mountain Dew in a plastic bottle. The bottle was green with a white top and label. The label was a highly reflective silver color and had an attractive swirl design. ITEM #2 The commercial opens with a narrator much like a movie with a man taking photos from a helicopter and you can hear the propeller sound with the narrator’s deep intense voice. One of the main stimuli was a great white shark who is trying to eat scientist that are in a cage underwater. The scientist had large bright yellow cameras recording every second of action. Also, sun light reflecting off the silver mountain dew label and the guy catching a ride on the sharks fin while the shark jumps in and out of the water. Lastly, the intensity of the music was similar to an action scene. ITEM #3 Color: The scientist’s bright yellow cameras. The reflective silver label on the green bottle. The blue sea. Contrast:
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This note was uploaded on 01/18/2011 for the course BUS 201 taught by Professor Marybethwhite during the Spring '08 term at University of South Florida.

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Fun fiel exercise #1 - ITEM #1 In the commercial that I...

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