PERCEPTUAL INTERPRETATION OF WHAT THE AD IS COMMUNICATING

PERCEPTUAL INTERPRETATION OF WHAT THE AD IS COMMUNICATING -...

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Samsung 40” LCD TV Ad MAR 4503-001 Fall Darren Nussel U70900584 David J. Ortinau 10/22/2007
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PERCEPTUAL INTERPRETATION OF WHAT THE AD IS COMMUNICATING: In the ad that I selected, there are great deals of stimuli that create perceptions in the viewers mind. However, when I look at the Ad I may feel or believe something you may not. I believe the Ad is trying to communicate action, fun, and the ultimate entertainment experience. Some specific examples of the stimuli that created my perspectives are: the Ad color is a stop sign red and grabbed my attention quickly. The 40” Samsung LCD TV takes up the majority of the upper half of the Ad and on the TV screen there are two NFL football teams with the line backs ready for the center to snap the ball during a game. On the bottom right corner Dan Marino is holding a football in the pass position. To me this created a lot of interest for it is football season and the add is “taking advantage” of my football interests and wanting a flat panel HDTV to watch the game on. In the Ad there are more. One of them was the NFL logo right beside a Samsung logo which says the official HDTV of the NFL. Furthermore, a colorful red, blue, yellow, and green logo that represents Samsung’s four seasons of hope that makes a donation to the Dan Marino Foundations with the purchase of select Samsung HDTV’s. Theirs are not many lines, but there is one fat black line that runs through the middle of the Ad. In this black colored line an action to purchase grabbed my attention which reads 18 months no interest in large font. 1
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SPECIFIC COGNITIVE BELIEFS AND AFFECT EMOTIONS BEING STIMULATED: An example in the Ad that reinforces the stimuli that formed my beliefs was the Samsung official HDTV of the NFL. Furthermore, the offensive line waiting for the snap on the Samsung’s TV screen. When I think NFL I think of a social group that are mainly male and small neighborhood parties. During the parties, the more expensive and bigger the TV the higher social class rank your peers will place you in.
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