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Unformatted text preview: III. I think that Googles business philosophy will change the way advertising is done. For example, If google can figure out a way to improve the quality of ads on television that will create real value for end-users, I bet they would. They can incorporate their philosophy on placing ads where they are relevant would be grate for TV. If they can figure out the viewer beyond anyone else, they could apply the same business practice they use on the web but for TV. IV. The only problem I would focus on is creating a better management system that over look the click frauds that both the AdWords and AdSense share. There are many skeptics and people that are really upset about the claims Google makes because Google benefits from these click frauds....
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