Critical Thinking Assignment

Critical Thinking Assignment - University of South Florida...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
University of South Florida Critical Thinking Vis –A-Vis Advertisements Darren Nussel 11/28/2007
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Part one LIFESTYLE: When I ran across the lifestyle ad by Land O Lakes Butter it captured my attention with the moment between the Grandmother and Granddaughter. The ad says “There are two generations and five states between them. One recipe holds them together”. The main message is captured by the way traditional cooking recipes are passed down from generation to generation with a little messy and fun baking. Of course with Land O Lakes Butter! FUNCTIONAL: I found a P&G ad that attempts to provide solutions to customers’ consumption related problems or potential problems by communicating that the brand possesses specific benefits capable of solving a certain problem. In my ad, the problem is having stained teeth during the holidays. “Reunite with a whiter smile this holiday”. The message is portrayed with an attractive blond that has pearl white teeth reuniting with family. I took notice to the cold winter cloths and the red ribbon around the product symbolizing that it would make a good gift. However, I would take personal offense to such a gift assuming that I must have bad color teeth. SYMBOLIC:
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/18/2011 for the course BUS 201 taught by Professor Marybethwhite during the Spring '08 term at University of South Florida.

Page1 / 4

Critical Thinking Assignment - University of South Florida...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online