Session+9+student - THE BIG PICTURE execute product service...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
THE   BIG   PICTURE marketing objective source of volume evaluate business objective place price promotion execute product service position target STP entity goal competence retention acquisition steal share demand- stimulation main variable dynamic variable TA description 5-box positioning  statement
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
TP S STP  Overview 1. brainstorm segmentation variables 2. evaluate/ select variables 3. plot the market 4. select target 5. select position 6. articulate position
Background image of page 2
3. Plot the  market What business are we in? Competitors Variables main dynamic
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
3. Plot  the market main variable dynamic variable competitor A competitor B Our Product
Background image of page 4
target audience: potential  category users competitive  brand users current users (loyal) current users  using as part of  brand set marketing objective source of volume retention acquisition stimulate  demand steal  share 4. Select Target  Audience
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Target  Audience Target Audience Description
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 12

Session+9+student - THE BIG PICTURE execute product service...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online