Session+14+student - New Product Development: Ideation The...

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New Product Development:  Ideation
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The  New Product  Development  Process   Opportunity Identification :  Market definition, Idea Generation   Screening   Design : Customer needs, Product positioning,  Segmentation, Sales forecasting, Engineering,  Marketing mix.   Testing : Product tests, Market tests, Pretest and  Pre-launch forecasting, Tests marketing   Concept tests   Introduction : Launch planning, Tracking the  launch Increased expenditures Decreasing uncertainty
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Mortality Curve  of New Product Ideas Cumulative Time Number of Ideas Screening Business Analysis Development Testing Commercialization Successful New Product
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Creativity  Templates Replicable patterns that can be applied to existing  products to generate new ideas. Start with consideration of existing product configuration. Apply one of the templates and consider the feasibility of the  resulting product configuration. The use of “templates” has been found to be effective 
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Session+14+student - New Product Development: Ideation The...

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