COMM 101 Paper#1 - Sasha Wang COMM 101.003 Jimmy Draper...

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Sasha Wang COMM 101.003 Jimmy Draper Paper #1- Media Event January 31, 2008 The Superbowl “wardrobe malfunction” 2004 Introduction On February 1, 2004, Justin Timberlake and Janet Jackson took center stage at the halftime show of the Super Bowl XXXVIII at the Reliant Stadium in Houston, Texas. The CBS television networks were nationally broadcasting the performance, with the last song being “Rock Your Body.” For the final verse, “and I’ll have you naked by the end of this song,” the plan was for Timberlake to reveal Jackson’s red bra. However, he accidentally revealed her right breast along with her extravagantly pierced nipple. Jackson gasped and immediately covered herself, but the audience members across the country were well aware that this was not supposed to happen. This “wardrobe malfunction” sparked controversy among the viewers. CBS got approximately 540,000 complaints about the event. By late September, The Federal Communications Commission had fined CBS for $550,000; $27,500 for each of the 20 CBS stations. CBS claimed that they had not done anything wrong simply because they had no idea that the incident was going to happen. CBS did not even know about Jackson’s plan to have her bustier costume alone revealed. Although Jackson and Timberlake issued statements of apology
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Wang 2 on several occassions to their viewers, CBS was still held responsible for the Super Bowl 2004 “wardrobe malfunction.” 1 Dayan and Katz’s Notion of a Media Event The three major partners of a media event are the organizers, the broadcasters, and the
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This note was uploaded on 01/18/2011 for the course COMM 101 taught by Professor Jacobs during the Winter '07 term at University of Michigan.

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COMM 101 Paper#1 - Sasha Wang COMM 101.003 Jimmy Draper...

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