COMM211 PAPER 1 - Sasha Wang- 52025890 COMM 211.008 Michael...

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Sasha Wang- 52025890 COMM 211.008 Michael Traugott GSI- Hoon Lee 02/11/08 “Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake” The size increase of food packaging and meal portions over the past 30 years has led to interest about its effects on individuals’ food consumption. Perhaps larger portions have led society to have larger consumption habits. In compliance with American Psychological Association procedures along with the consent of the Institutional Review Board of a Midwestern University, Smith, Jones and Doe have conducted a research study testing how visual cues provided by portion size affect an individual’s consumption monitoring accuracy, which thus affect his/her actual food intake. The 54 volunteering participants were 72% male and ranged from the ages 18 to 47 with the average being 22.5 years. They had signed up after having seen a flyer or having been approached by a recruiter. Smith, Jones, and Doe hypothesized that when a visual cue provided by portion size was unsuspectingly changed, individuals would unknowingly consume a greater amount of calories and ounces. Although the laboratory setting makes the study hard to relate to real world scenarios, the research study proves to have causal reliability and face validity. The fact that the participants are mostly male makes the study more about men’s consumption habits than those of females. It may have been easier to not have had many female
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participants in the study because women’s self-images in particular in today’s society are much more affected by the media; hence, their eating habits could have reflected their psychological issues rather than the independent variable─ the visual cue. Regarding age, it is possible to assume that most of the participants are fairly young adults. Not only were the participants recruited from a university, but the average age was 22.5 years; with the youngest participant
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This note was uploaded on 01/18/2011 for the course COMM 211 taught by Professor Traubaut during the Winter '08 term at University of Michigan.

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COMM211 PAPER 1 - Sasha Wang- 52025890 COMM 211.008 Michael...

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