RelativeResourceManager2

RelativeResourceManager2 - #$&$-245-5%6#7'$(18...

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PLEASE SCROLL DOWN FOR ARTICLE !"#$ &’(#)*+ ,&$ -.,/*.&-+- 012 345’-5+6/#7+’$#(18 9/2 :;5<5$(=>?> ;))+$$ -+(&#*$2 ;))+$$@+(&#*$23$50$)’#A(#.//5B0+’C?D:E>>F?8 450*#$"+’ !&1*.’GH’&/)#$ I/J.’B& K(- L+<#$(+’+- #/ M/<*&/- &/- N&*+$ L+<#$(+’+- O5B0+’2 ?>D=CPE L+<#$(+’+- .JJ#)+2 Q.’(#B+’ R.5$+S :DT E? Q.’(#B+’ U(’++(S K./-./ N?! :VRS 6W V.5’/&* .J R+&*(" X.BB5/#)&(#./ 450*#)&(#./ -+(&#*$S #/)*5-#/< #/$(’5)(#./$ J.’ &5(".’$ &/- $50$)’#A(#./ #/J.’B&(#./2 "((A2YY,,,Z#/J.’B&,.’*-Z).BY$BAAY(#(*+[)./(+/(\(D?:]]]P]] ; !"+.’+(#)&**1 ^&$+- M7&*5&(#./ .J RI_ Y ;[email protected] 4’+7+/(#./ X&BA&#</$ ;*./< ("+ !’&/$T;J’#)& R#<",&1 #/ W+/1& W#B N#((+ !. )#(+ ("#$ ;’(#)*+ N#((+S W#B‘?CCFa b; !"+.’+(#)&**1 ^&$+- M7&*5&(#./ .J RI_ Y ;[email protected] 4’+7+/(#./ X&BA&#</$ ;*./< ("+ !’&/$T;J’#)& R#<",&1 #/ W+/1&bS V.5’/&* .J R+&*(" X.BB5/#)&(#./S :2 ES :EP c :]: !. *#/d (. ("#$ ;’(#)*+2 @9I2 ?>Z?>F>Y?>F?>D:CF?=D?PD 6LK2 "((A2YY-eZ-.#Z.’<Y?>Z?>F>Y?>F?>D:CF?=D?PD Full terms and conditions of use: http://www.informaworld.com/terms-and-conditions-of-access.pdf This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
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A Theoretically Based Evaluation of HIV / AIDS Prevention Campaigns Along the Trans-Africa Highway in Kenya KIM WITTE Department of Communication Michigan State University East Lansing, Michigan, USA KENZIE A. CAMERON Department of Speech Communication University of Georgia Athens, Georgia, USA MARIA KNIGHT LAPINSKI SOLOMON NZYUKO African Medical and Research Foundation (AMREF) Nairobi, Kenya Print HIV / AIDS prevention campaign materials ( e . g ., posters , pamphlets , stickers ) from 10 public health organizations in Kenya were evaluated according to the Extended Parallel Process Model ( EPPM ), a health behavior change theory based on the fear appeal literature , at various sites along the Trans - Africa Highway in Kenya . Three groups each of commercial sex workers ( CSWs truck drivers ( TDs ) and their assistants ( ASSTs and young men ( YM ) who live and work at the truck stops participated in focus group discussions where reactions to the campaign materials were gathered according to this theoretical base . Reactions to campaign materials varied substantially , according to the poster or pamphlet viewed . Overall , most participants wanted more detailed information about ( a ) the proper way to use condoms , ( b ) ideas for how to negotiate condom use with reluctant partners , and ( c ) accurate information on symptoms of AIDS and what to do once one contracted HIV . Both quantitative and qualitative analyses of the campaign materials are reported .
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This note was uploaded on 01/18/2011 for the course COM 204 taught by Professor Staff during the Spring '08 term at Purdue.

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RelativeResourceManager2 - #$&$-245-5%6#7'$(18...

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