Chapter%2012(2)

S military at the university of pennsylvania during

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Unformatted text preview: ter for the U.S. military at the University of Pennsylvania during WWII. The Internet Electronic digital computers were eventually connected via networks into what today we call the Internet. The earliest consumer connections to the Internet were via slow dialup telephone modems that made transmission of multimedia content impracticable. Later, highspeed broadband connections provided the necessary link that enabled producers of media content to distribute messages to audience members via the Internet. Broadband access in the U.S. 60 percent of U.S. households 15th among developed nations down from 4th in 2001 One FCC plan: Auction wireless spectrum, with winning bidder required to provide free broadband access nationwide The lastmile obstacle For more than a decade, many cable and telephone companies have had ample bandwidth available in their trunk lines (see Figure 112 on p. 263, 10th ed.). It has not always been profitable to extend such bandwidth over the "last mile" (sometimes 100 yards or so) in order to provide end consumers with faster connections than those available via cable or digital subscriber lines (DSL). New media, largely focused on infrastructure with emphasis on algorithms for search and targeted advertising, have not evolved into traditional mass communication companies focused on originating highcost content (e.g., motion pictures, television shows). Perspective: When the worlds of oldmedia companies and newmedia upstarts collide, new media typically win. Why? It seems to...
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