Extra Credit Discussion

Extra Credit Discussion - therapy? Do women tend to buy...

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Nikki Smith Nov 2, 2010 Extra Credit Reading the section on Antecedent States brought up some really good points on the different moods that can be associated with certain product purchases. Discussion Question; with this in mind, how can these moods be translated into what we know as retail
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Unformatted text preview: therapy? Do women tend to buy more when they are happy or in a depressed state? And with this in mind, how can marketers target their products to these specific moods and encourage retail therapy?...
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