UNT Blues Launch Proposal

UNT Blues Launch Proposal - BLUES! WOW! New jeans UNT...

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BLUES! WOW! New jeans UNT exclusive jeans with all the quality and style at half the price! UNT Blues are  new jeans provided exclusively by UNT with OUR students in mind.  Jeans, shorts, and capris in  several different washes and cuts are going to be our focus. They will contain a UNT logo bringing  school spirit along with style to our campus. With that being said, let’s jump into our launch!  Phase 1 - First, we must examine who our target customer is. On a broad perspective, our customer  is going to be a typical college student with limited funds who likes to dress casually while going to  class and dressed to impress for night time activities. Narrowing that down, incoming freshman and  new transfer students are going to more excited about showing their school pride than any other  group making them our target customer. This group also has a more disposable income with parents  being main providers for them.  Female students are also going to be a main focus because they tend  to spend more and shop more often than male students. Now that we know who our customer is,  how do we get the word out about our hot new jeans? Pre launch activities should begin well before  the fall semester of school starts to create a buzz and excitement about the upcoming line. 
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This note was uploaded on 01/19/2011 for the course MGMT 4820 taught by Professor Staff during the Spring '08 term at North Texas.

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UNT Blues Launch Proposal - BLUES! WOW! New jeans UNT...

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