Chapter_10

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Unformatted text preview: Click to edit Master subtitle style Chapter 10: Participating in Groups COMM 107 Ahnlee Jang Organizational/group studies Shift from attributes of the individual as sole explanation to their relationships and interactions with others as also explanatory Relations explain social phenomena Explaining power Predictive power? Social network Basics Obesity, laughter, suicides etc. http://www.youtube.com/watch? v=is9qsgSUDD0&feature=related Contagion Social networks Centralized/decentralized networks A set of actors (nodes, points, vertices) ◦ Individuals (e.g., persons, chimps) ◦ Collectivities (e.g., firms, nations, species) A set of ties (links, lines, edges, arcs) of a given type that connect pairs of actors in the set ◦ Directed or undirected ◦ Valued or presence/absence Different relations have different structures & consequences Network terms...
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This note was uploaded on 01/19/2011 for the course COMM 107 taught by Professor Gardner during the Fall '08 term at Maryland.

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