BMGT484 Final Exam

BMGT484 Final Exam - Organic Search The raw results that...

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Organic Search The raw results that Google and other search engines return 80-85% What you can do in the building of your website that optimizes the results standing in search pages. Begins at a website's inception; you can go in later and alter code, but savvy designers look at it from the very beginning Any search results other than sponsored links. The fact that you are regularly adding fresh content to your site will help in organic search. Site maps help SEO Make sure content is rich (information dense) Google Insight Search Engine Watch SEO = Organic Search + Paid Search o Organic search is free 80 - 85% of all clicks are on organic results How to enhance organic search: o Density rate, title tags, description tags, make sure target audience is using those same keywords to describe you, common variations, acronyms (UMD vs. University of Maryland), regionalism (sandwich vs. sub vs. hoagie), Google insights, common misspelling, press releases, blogs Keyword Phrases * most important step in the Search Engine Marketing If you bold a word it should be a keyword Create optical pattern- left to right (diagonal)--the way we read
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Title Description Misspellings Images <alt> o Look at the photo. The more you can pack in the alt tag that is relevant to that photo works for SEO (Amanda Mure in Eiffel Tower) Include in headings, subheadings, blogs Specific keyword phrases Google Keywords Down to the first break, it lists the keywords that are the best o If you want to stay right on target, you should stick to the top keywords o Traffic Estimator Google estimates your click-through rate 2 components in terms of ad rent o Don’t have a lot of money? Relevant keywords click-through rate is high Importance to understand bidding process When your daily budget runs out, they stop running your ads Sponsored Search Paid ads that run against the raw results when a user submits a search o Pay per click
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o Paid inclusion Paid Inclusion Is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Google: top sponsored with yellow background Phishing Emails or phone calls pretending to be a company (bank) asking for your information. Key Logging Program you use to silently copy the keystrokes a computer uses and sends that information to con artists Programs are often hidden inside other software malicious programs Similar to stuff in ATM machines cover your PIN Hacker Someone who is very good with programming and can be hired by a company to actually hack into their system to test system security. Look at it as a challenge to break into the system.
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