BUSMKT 1040 Required Marketing Research Credit

BUSMKT 1040 Required Marketing Research Credit - Required...

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Required Marketing Research Credit: Marketing data and theories depend upon the research methods used to obtain them. Thus, an exposure to research and research methods is an experience that is valuable to understanding marketing and consumer behavior. Therefore, each student is required to earn 2 hours of Marketing Research Credit in order to gain some familiarity with the aims, methods, and results of marketing research. There are two options for earning the required 2 hours of Marketing Research Credit: (1) the Experiment Option OR (2) the Research Report Option. You must choose one of these options (or a combination of the two) to earn your research credit. (1) EXPERIMENT OPTION Students may elect to participate in basic market research studies conducted by Pitt faculty, which may be in conjunction with local or national companies and researchers. These studies last around 50 minutes and your responses are always confidential. 1 study = 1 hour of Marketing Research Credit. Remember, 2 hours of Marketing Research Credit are required (i.e., to receive full credit you must participate in either two studies, write two papers, or participate in one study and write one paper). Please note that you can participate in each particular study only once . Each study is identified by a unique “study number.” Thus, if you have already participated in a session for “ Study S10A ,” you cannot participate in a later session of the same study. To participate in a study, students should sign up for a time slot at: http://pitt-cba.sona-systems.com . The studies will take place in the finance computer lab on the 2 nd floor of Mervis Hall. Studies will take place during recitation hours on 3 separate weeks during the semester. You may sign up for your scheduled recitation time, but do not have to stick to your assigned recitation. You must
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This note was uploaded on 01/19/2011 for the course BUSMKT 103 taught by Professor Johnson during the Spring '10 term at Pittsburgh.

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BUSMKT 1040 Required Marketing Research Credit - Required...

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