MikeChapter 2smallbusiness2010

MikeChapter 2smallbusiness2010 - Chapter 2 The Business...

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Chapter 2 The Business Plan:  Road Map to Success
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Document that thoroughly explains a  business idea and how it will be carried  out Story of what the business is and will become Includes all costs and a marketing plan Description of financing Estimation of earnings
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Key to raising capital Serves as an  operations guide
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Cover page Executive summary Elevator speech culture Company description Opportunity analysis  plan operations projections exit strategy Strategy for using  Social Media Strategy for  international  expansion Appendices
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Full legal name of organization Logo (development required for your business plan) Key contact information Date Non-disclosure information
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APPLE’S ORIGINAL LOGO ANOTHER VERSION
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IBM DENVER           BRONCOS   
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HARLEY- DAVIDSON   COCA-COLA
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MikeChapter 2smallbusiness2010 - Chapter 2 The Business...

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