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PPT D-1 - Major Findings by Age ◦ 18-35 look for...

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Click to edit Master subtitle style Spring 2011 European Tours Proposal Ellen Latsky Tour Developer-Europe Quest Specialty Travel "Explore with us...learn from the world"
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Tour Development Goals Focus on significant experiences Preserve QST values Price tours reasonably 22
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Tour Strategy Objectives Provide low cost tours Use local transportation Provide educational experiences Have meaningful cultural exchanges Utilize local knowledge of geopolitical history 33 Aim Higher
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Focus Group Data Analyzed {B739D9C1-65D5-4A71-B227-49DE611A478D} TRENDS {820B9AAD-91C9-4B22-81D0-EECC60A6A7ED} MAJOR FINDINGS {2280634F-CEA4-4BA5-A716-00660804D785} CONCLUSIONS 44
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Focus Group Analysis-Trends Trends for American Tourists Concern for safety a high priority Middle East and Asian travel less popular European destinations more popular than Pacific Islands Trip destination correlated to trip length 55
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Focus Group Analysis-
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Unformatted text preview: Major Findings by Age ◦ 18-35 - look for adventure ◦ 36-49 - seek culture experiences ◦ 50-75 - desire to be safe and comfortable ◦ 45-70 - travel more than other age groups combined 66 Focus Group Analysis- General Conclusions ◦ Stress safety issues and concerns ◦ Target tours for 45-65 yr. olds ◦ Target economic travelers of all ages ◦ Expand adventure tour offerings 77 Mediterra 88 A view of the beach along the north side of Mallorca near the village of Alcudia. Travel for 135 miles from Palma to La Puebla over 6 days On-line Survey Results 99 2 4 6 8 10 12 10 Adventure Series Self Guided Family Cruise Extreme Mallorca Bike Tour Italian Alps Camping Mediterra nean Catamara n Tour Russian Arctic Tour Black Forest Tour Black Sea Cottage UK to Spain Ocean Voyage Climbing Mt. Elbus...
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