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Unformatted text preview: Personally stores that have shiny, bright, flashing advertisements draw my attention. Depending on the location of the store would depend on how they should decorate. A general rule of thumb is to catch the customers eye. If a small mom and pop store had just opened in a large city such as New York City, flashing lights might not be a good idea considering thats what every store has. If it sticks out of the normal, then their store would have a better chance at attracting attention. A way a store could better attract customers is to appeal to a different sense than normal. Many people have become accustomed to flashing lights, but adding noises along with the lights would provide something new that would be noticed. Another sense to appeal to would be smell. Many times have I walked by a store and walked in because it smelled good....
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- Spring '10