Big Girls Do Buy

Big Girls Do Buy - Big Girls Do Buy Some...

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washingtonpost .com Big Girls Do Buy Some Retailers Take Aim at a Long-Neglected Market By Dina ElBoghdady Washington Post Staff Writer Saturday, August 10, 2002; Page E01 Michele Myers sees no point in visiting stores that sell clothes "made for skinny little girls" because she's not one of them. But even department stores, with their full range of sizes, offer no shopping pleasure for this 15-year-old, who is at New Image Weight Loss Camps in the Poconos this summer trying to shed pounds. "If I go into a department store with friends, I usually have to go into a different section than them," Myers said. "That makes me feel even worse about my size." The lament from Myers and girls like her is just starting to register with some retailers that have long chased after the ultra-slim segment of the very lucrative teen market. A chain store called Torrid opened in Bethesda this summer catering exclusively to larger-sized girls. Gap is selling "extended sizes" on its Web site. And Sears is stocking up on the new Bohemian look in its four-year-old large-size juniors department. But the movement has been slow, considering that the percentage of overweight teens has more than tripled in the past two decades, reaching the recent record high of 14 percent, according to the Office of the U.S. Surgeon General. Plus-size adults may complain about the limited number of stores that cater to them -- Lane Bryant, Catherine's Plus Sizes, Dress Barn Woman, The Answer. Sometimes they fret about the older, career-oriented fashions they offer. But their teen counterparts have trouble any finding stores, let alone the fashions, industry analysts say. The scenario provides a great opportunity, albeit a risky one, for retailers willing to take a
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This note was uploaded on 01/22/2011 for the course MSOM 303 taught by Professor Philpot during the Winter '10 term at George Mason.

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Big Girls Do Buy - Big Girls Do Buy Some...

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