David's Bridal

David's Bridal - Washington Post, June 14, 2009, pg. G1 For...

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Washington Post, June 14, 2009, pg. G1 For Big Bridal Shop, Recession Is Cake Walk By Caitlin McDevitt Sunday, June 14, 2009 With June upon us, consider this: More than 2.2 million women will get married in the United States this year. About a third of them will be outfitted by one company: David's Bridal. With more than 300 stores throughout the country and a growing online presence, the retailer offers unbeatable prices on a wide selection of mass-produced gowns. While the average wedding gown costs $1,075, according to Condé Nast Bridal Media, the average David's Bridal dress retails at only $550. Some sell for just $99. It has been called the "Wal-Mart of weddings," and, like the big-box giant, David's Bridal may be poised to emerge from the recession as an even more formidable retail force. Many small, independent dress shops have closed recently due to the economic downturn. Meanwhile, David's Bridal is in the midst of what it calls an "ambitious expansion program." The company is sitting pretty compared with the rest of specialty retail. David's Bridal is privately held and doesn't publish revenue figures, but Thomson Reuters estimates that its sales were $683 million in 2008. "I would say it's actually performed relatively well in this recession," says Jackie Oberoi, a credit analyst at Standard & Poor's, who reported that by the end of the
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David's Bridal - Washington Post, June 14, 2009, pg. G1 For...

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