He Eats, She Eats

He Eats, She Eats - He Eats She Eats Hawking New Products...

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He Eats, She Eats Hawking New Products, Chain Restaurants Play the Sex Card By Candy Sagon Washington Post Staff Writer Wednesday, June 7, 2006; F01 No more chick food! Forget the quiche and tofu! And while you're at it, torch those tighty-whities and dump the minivans. Be a man, man. Eat meat! That's the message of a new tongue-in-cheek commercial for Burger King's humongous Texas Double Whopper sandwich. It's just one of several new restaurant advertising campaigns that take a (depending on your viewpoint) humorously realistic or annoyingly sexist slant on an old debate: guy food versus girl food. TGIFriday's and Hardee's have joined the meat-is-macho bandwagon: Friday's with its Meat Fanatics commercial in which a guy ordering the vegetable medley is razzed by his beef-eating buddies until he adds some sausage, and Hardee's with its 1,400-calorie Monster Thickburger, a sandwich Hardee's chief executive Andrew Puzder has called "not a burger for tree-huggers." The 60-second Burger King spot -- a spoof on '70s feminism -- shows men marching
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He Eats, She Eats - He Eats She Eats Hawking New Products...

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