Marriage-maker claims

Marriage-maker claims - Wall Street Journal THE NUMBERS GUY...

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THE NUMBERS GUY JULY 29, 2009 Marriage-Maker Claims Are Tied in  Knots Online Dating Sites Say Hordes of People Ultimately Marry, but Their  Methods Have Plenty of Hitches of Their Own By CARL BIALIK Online-dating sites have changed romance for millions of Americans.  But claims that such dating leads to hordes of newly wedded couples  may be fairy tales. EHarmony claims in television or online ads in the U.K., U.S. and  Australia that 2% of Americans who got married last year met through  its site. But the stat is based on an online survey. Similarly, a media kit claimed that 12 marriages a day trace their roots  to the site, but the company now says it's inaccurate. And Markus  Frind, chief executive and founder of Plenty of Fish, doesn't advertise  about marriages, but says his site brings about 100,000 marriages a  year, a figure based in part on "some study I found online." Companies' own numbers have gained notice in part because other  marriage researchers don't have a strong handle on the quantitative  impact of online dating on mating. It's a surprising void after a decade  in which electronic winks and flirts may have proven more fruitful  than bar pickup lines. Not all dating sites are offering up numbers of the betrothed. "Self- reported data -- even the most joyous kind -- cannot and should not be  represented as statistically valid," says Herb Vest, chief executive and  founder of dating site The closest thing to an election-quality poll didn't directly measure 
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This note was uploaded on 01/22/2011 for the course MSOM 303 taught by Professor Philpot during the Winter '10 term at George Mason.

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Marriage-maker claims - Wall Street Journal THE NUMBERS GUY...

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