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MSOM 305 - Entering Foreign Markets Choice edit Master...

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Click to edit Master subtitle style 1/22/11 Fiona Sussan, MBA, Entering Foreign Markets Choice of Market Timing of Entry Modes of Entry
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1/22/11 Fiona Sussan, MBA, What is the business? What part of the Value Chain a business is trying to accomplish going abroad? Natural resources? Research and Development? Manufacturing? Retailing? upstream, downstream of Value Chain?
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1/22/11 Fiona Sussan, MBA, Then Choice of Market to Enter Match strategic goals with location advantages Natural resources E.g., after oil, Middle East, Russia Market E.g., demand of product from customers, seafood in Japan Efficiency E.g., economies of scale, lower-cost
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1/22/11 Fiona Sussan, MBA, Choice of Market (cont.) Cultural Distance Do business in a country culturally similar E.g., Belgium companies do business in France first (same language) then Japan later Institutional Distance Do business in a country which has similar legal, financial and other formal
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1/22/11 Fiona Sussan, MBA, Timing of Entry
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MSOM 305 - Entering Foreign Markets Choice edit Master...

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