Analyzing the test. when to guess, ed sp 09

Analyzing the test. when to guess, ed sp 09 - Analyzing the...

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Unformatted text preview: Analyzing the test What to do when you’re not sure What makes a good multiple-choice question? What are George Mason’s school colors? A. Colorado and Montana Sky and mountains Fiddle and bow Fire and ice Green and gold Is this a good question? Good questions should: Test understanding as well as knowledge Spread out the class to show various levels of performance. So, a good test question…. Should be answered correctly by about 50% of the class. If everyone gets it right or if everyone gets it wrong The professor doesn’t know how much was learned. Therefore: Test questions are supposed to be difficult. Easy questions aren’t good questions. So, can you improve your odds? Yes. There is strategy to taking a multiple-choice test. Read the questions blind Cover the answers See if you know the answers without looking at the choices Do the easy ones first Get them out of the way so you can concentrate on the ones you don’t know Look for clues in the question 1. ______ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products. 1. ______ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products. 1. ______ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products . A. Value promotions B. Brand equity C. Distribution D. Market segmentation E. Marketing communication 1. ______ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products . A. Value promotions B. Brand equity C. Distribution D. Market segmentation E. Marketing communication 2. Which type of marketing ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause? 2. 2....
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This note was uploaded on 01/21/2011 for the course MSOM 305 taught by Professor Fiona during the Winter '10 term at George Mason.

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Analyzing the test. when to guess, ed sp 09 - Analyzing the...

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