Market segmentation

Market segmentation - MarketSegmentation...

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Market Segmentation
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One of the best known brands in the  world. 
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A new way to get clothes clean.  Introduced by Procter & Gamble in 1946, Tide is now the world’s best selling detergent. Put it in your washing machine with your clothes and they come out clean.
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But, you can also use this.
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Or this.
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Or this.
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Or…
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Or…
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Or…
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Or…
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Or…
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Or…
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So, what do these products have in  common?                                                                                                                                                                                                                 
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They are all detergents so… If you put them in your washing machine they will all clean your clothes. They are all made by one company, Procter and Gamble
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Why does Procter and Gamble want to  market 17 brands of laundry detergent? To gain a larger total market share And Ultimately to make more money.
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Segmenting and Targeting  Markets
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market? Dividing a market into meaningful, relatively
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This note was uploaded on 01/21/2011 for the course MSOM 305 taught by Professor Fiona during the Winter '10 term at George Mason.

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Market segmentation - MarketSegmentation...

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