Nupath-Foods-typed-case-study.docx - NUPATH FOODS LTD....

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NUPATH FOODS LTD.James Ornath read the latest sales figures with a greatdeal of satisfaction. The vice-president of marketing at Nupath Foods Ltd. Was pleased to see that the marketing campaign to improve sagging sales of Prowess cat food was working. Sales volume of the product had increased 20 percent in the past quarter compared with the previous year, and market share was up. The improved sales of Prowess could be credited to Denise Roberge, the brand manager responsible forcat foods at Nupath. Roberge had joined Nupath less than two years ago as an assistant brand manager after leaving a similar job at a consumer products firm. She was one of the few women in marketing management at Nupath and had a promising career with the company. Ornath was pleased with Roberge’s work and tried to let her know this in the annual performance reviews. He now had an excellent opportunity to reward her by offering the recently vacated position of market research
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Term
Fall
Professor
NoProfessor
Tags
Marketing, Nupath Roberge

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