Distribution - That4thPDistribution Getting the goods to...

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That 4 th  P -- Distribution Getting the goods to you.
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The three basic distribution  problems: How does a company manufacturer goods in California and sell them in Florida? And, if they are sold in Florida, how to we physically get them to Florida? And what if the least expensive way to handle distribution does not provide the greatest customer satisfaction?
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Some terms: Marketing channel – the interconnected business structures that move products from origin to customer and facilitate the marketing process. Supply chain – The businesses that are concerned with physically moving products to customers. (logistics)
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The marketing channel is concerned with selling things to you in the most efficient manner. The supply chain is concerned with getting those things in front of you (so you can buy) and ultimately into your hands.
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state of change.
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Distribution - That4thPDistribution Getting the goods to...

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