Strategic planning

Strategic planning - Strategicplanning Whatisit? The big...

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Strategic planning
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What is it? The big picture Strategy vs. tactics
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Mission statement What business are we in? Why is that important?
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Hallmark Mission Statement Our mission is to enhance our position as the leader in the International personal expression business. This will be accomplished by developing global business opportunities that have the potential to contribute significant profitable growth and long-range operating stability.
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Starbucks mission statement Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guiding principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time.
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This note was uploaded on 01/21/2011 for the course MSOM 303 taught by Professor Philpot during the Winter '10 term at George Mason.

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Strategic planning - Strategicplanning Whatisit? The big...

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