{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Environ_350_Notes_Feb_09

Environ_350_Notes_Feb_09 - Marketing Environment Marketing...

Info icon This preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Environment
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Marketing Environment Overview Describe environments faced by the firm Look at emerging trends in the United States
Image of page 2
Pure Competition Characterized by many sellers Free market sets the price Firm faces the horizontal demand curve e.g., Corn Kiosk
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Monopolistic Competition Most common market structure Offers marketers a real challenge Firm’s offering is perceived as different by buyer e.g., Coca-Cola, Pepsi, RC Cola, Sam’s Choice
Image of page 4
Oligopoly Characterized by a few sellers Potential entrants face extremely high barriers R&D costs Capital outlay Technical know-how e.g., U.S. airline industry
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Monopoly Having no rivals (very rare) Fed tries to breakup natural monopolies e.g., AT&T, Microsoft
Image of page 6
Demographic Environment The study of human populations (e.g., age, sex, race) Trends in the United States Women in the workforce Graying of America Single-person households Migration to the sunbelt
Image of page 7

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Demographic Environment Trends in the United States (continued) Health consciousness Better educated; Rise of white-collar ranks Environmental concern Ethnic & racial diversity
Image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}