Ethics_350_Notes_Feb_09

Ethics_350_Notes_Feb_09 - Marketing Ethics What is Ethics?...

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Marketing Ethics
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What is Ethics? f (Ethics) = Honesty + Proper Conduct
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Ethical Pitfalls Process-Related => marketing strategies Product-Related => questionable products
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Why Managers Do the Wrong Thing h Acting in the company’s best interest a Looking out for one’s own interest a Unaware of unethical
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Corporate Guidelines 1. Start at the top 2. Give your code of ethics teeth 3. Never ease up
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Ethical Behavioral Responses Social Responsibility = a firm’s acceptance of accountability to society for its actions Consumerism = a movement that protects consumers from practices that infringe upon their rights
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1st Era of Consumerism (circa 1900) focus: product safety The Jungle (Upton Sinclair) Muckrakers antitrust legislation
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2nd Era of Consumerism (1930-1950) focus: bank regulation Federal Deposit Insurance Corporation stock manipulation birth of consumer advocacy groups
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3rd Era of Consumerism (1960-1979) arguably the heyday of consumerism John F. Kennedy codifies Consumer Bill of Rights
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This note was uploaded on 01/23/2011 for the course BMGT 350 taught by Professor Boyd during the Spring '08 term at Maryland.

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Ethics_350_Notes_Feb_09 - Marketing Ethics What is Ethics?...

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