Generations_350_Notes_May_09

Generations_350_Notes_May_09 - Generations Generation...

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Generations
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Generation Cohorts Baby Boomers = born between 1946-1964 77 million in size World War II Babies Generation X = born between 1965-1978 40 million in size Baby Busters
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Generation Cohorts (continued) Generation Y = born between 1979-1994 60 million in size Echo Boomers Millennium Generation
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Boomer History JFK assassinated (1963) Malcolm X assassinated (1965) Vietnam (1965) Democratic National Convention (1968) Hippies/Free Love/Berkeley (1964-1969) Kent State (1970)
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Boomer Traits Defining History = strong rallying moments Such events resulted in a unified, cohesive group
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Boomer Home Environment Dad works, Mom stays at home Real wages rise Graduated into boon times No college loans, GI bill Manufacturing era Life-time employment, full benefits, pension American Dream
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Boomer outlook = stability, hope power to change idealism Boomer mind-set = We shall overcome!
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Boomer Culture Music = Classic Rock Passionate protest music Beattles, Rolling Stones Jimi Hendrix, Bob Dylan
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Boomer Culture (continued) Magazines = Time; Look; Life Television = I Love Lucy (1951) Gunsmoke (1955) Leave it to Beaver (1957) The Flintstones (1960) Star Trek (1966)
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Marketing Insights: Boomers Security Blanket Marketing: 1. Memory is the message (Nissan) 2. The real thing (Wild Thing) 3. Make a clear connection (Drano) 4. Mom, I’m home (Maxwell House) 5. Coolness matters (Tonka) 6. Child at heart (Disney)
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This note was uploaded on 01/23/2011 for the course BMGT 350 taught by Professor Boyd during the Spring '08 term at Maryland.

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Generations_350_Notes_May_09 - Generations Generation...

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