Brand_350_Notes_Mar_09

Brand_350_Notes_Mar_09 - these intended to identify a...

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Brands
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Best Global Brands 2008 1. Coca-Cola 2. IBM 3. Microsoft 4. GE 5. Nokia
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Best Global Brands 2008 (continued) 6. Toyota 7. Intel 8. McDonald’s 9. Disney 10. Google
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Branding Basics Brand name, term, symbol, or design, or a combination of
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Unformatted text preview: these intended to identify a firm’s good or service Why brand? 1. make the firm's product stand out 2. improve ease of identification...
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Brand_350_Notes_Mar_09 - these intended to identify a...

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